The role of color in cosmetic packaging box

The color matching of makeup packaging design determines the customer's first impression of a brand or product. Color plays an important role in cosmetic packaging, which can determine the consumer's emotion and influence their behavior. The Pantone Institute of color studies chooses an annual color every year, and it has done so for the past 20 years.

After careful application, fashion colors can help brands keep up with the trend and meet consumers' expectations for new things. For example, in 2016, crystal powder was the popular color of the year, also known as "Millennium powder". It has penetrated into many industries. In addition to the application in cosmetic packaging box, even from fashion to interior decoration, and even electronic products, rose element is everywhere.

According to Pantone, living coral was last year's annual pop color because it was a vivid color reflecting life, although its edges were softer.

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With the recent promotion of environmental protection packaging, many enterprises will reflect this through the color matching of makeup packaging boxes, not only to remind people of environmental protection through color, but also on the product packaging box. For example, use recyclable packaging materials and so on.

Color can make product packaging famous in many packaging designs, so it is very important for brands to understand how color and consumer psychology are intertwined.

Packaging color and consumer expectation

With the rapid development of technology and artificial intelligence, many people are eager for warmth and humanization, and warm color makeup box can make consumers feel warm and happy. Most consumers spend a lot of time online, especially on social media.The brand side can make full use of this. Warm and humanistic colors are likely to attract shoppers' attention. All of these are very important to affect consumer psychology, which will make shoppers feel warm and welcome.


In the past few years, another trend of packaging design is gradual change. The main colors are matched with similar colors to form a soft gradient. For example, red, orange and yellow can be well integrated with pink. Together, these colors can form a gradient that will effectively capture the attention of shoppers.

Popular colors

It's easy to keep up with popular trends and interweave famous brand logos. Adding a pop color to or setting it as a background color in color of the year makes it easy to upgrade any make-up package to become a pop trend immediately. Simple color matching also adds warmth and interest, making packaging design more attractive.

Elements of color

Another complicated way to make packaging have the latest popular color is simply to apply the elements of that color to its design. Adding color properties to the elements themselves can enhance the design. Simple graphics, even structure and shape can be consistent with the color of the year.

Color trend and follow the trend, it is easy to affect the purchase of consumers. Keeping up with the latest color strategies and trends is essential for any brand. Brand and consumer consciousness are intertwined and play an important role in consumer psychology. The color of all these cosmetic boxes plays an important role in customer acquisition and sales. In order to make the best use of color trend, it is very important to cooperate with experienced cosmetic gift box manufacturers to maximize the impact of product delivery.

Post time: Jun-15-2020